“The future of your company could very well be on these cards.”
Paul Armstrong, Forbes
“Really great for thought provoking convo!”
Rachel Murphy, CEO Difrent Group
“If you are a CMO then these are definitely worth a look to sense check where you and your organisation are/can go.”
Chris King, Deputy CIO, National Institute for Health Research
“Always guaranteed to spark interesting conversation!”
Chris Weston, Portfolio CIO
Understanding what makes a leader tick is a crucial factor in understanding how to sell to them, how to influence them and how to work effectively with them. Understanding their priorities, which are often things tangential to their core responsibilities, is hard – especially when the breadth of what the CxO roles can now encompass is so wide.
Priorities Cards are a simple tool to help you explore the challenges that a CIO, CISO or CMO may face. They can be used in helping sales and marketing teams to better position their messaging and strategy. They can be used by C-suite teams to understand the relative priorities in their organisation. They can be used by technology or marketing teams to explore the breadth of what they should and could be doing.
Developed from nearly three decades of observing and participating in technology and marketing management across a spectrum of business sectors, Priorities Cards are accompanied by coaching and workshop services, and additional supporting tools focused on particular user groups. There are also themed-based card sets, the first of which focuses on Startup Priorities.
CMO Priorities 2nd edition free download
CMO Priorities User Guide coming soon
CISO Priorities 1st edition free download
CISO Priorities User Guide coming soon
Startup Priorities 1st edition free download
Startup Priorities User Guide coming soon
You can download four Game Play boards as seen in the video here:
Priorities Game Boards download
If you would like to get printed game boards or want to inquire about volume orders, then drop me a line.