“The future of your company could very well be on these cards.”

Paul Armstrong, Forbes

“I have used Matt’s #ciopriorities cards to great success. If you are a #CMO then these are definitely worth a look to sense check where you and your organisation are/can go.”

Chris King, Deputy CIO, National Institute for Health Research

Understanding what makes a  leader tick is a crucial factor in understanding how to sell to them, how to influence them and how to work effectively with them. Understanding their priorities, which are often things tangential to their core responsibilities, is hard – especially when the breadth of what the CxO roles can now encompass is so wide.

CxO Priorities are a simple set of tools to help you explore the challenges that a CIO or CMO may face. They can be used in helping sales and marketing teams to better position their messaging and strategy. They can be used by C-suite teams to understand the relative priorities in their organisation. They can be used by technology or marketing teams to explore the breadth of what they should and could be doing.

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Developed from nearly three decades of observing and participating in technology and marketing  management across a spectrum of business sectors, CxO Priorities will be accompanied by a series of coaching and workshop services, and additional supporting tools focused on particular user groups. The CMO Priorities cards have been developed in conjunction with Matt Desmier from Wise Old Uncle.

The First Editions are available free for download here:

CIO Priorities
CMO Priorities

You can find some ideas for games to play with the cards here: https://mmitii.mattballantine.com/2018/06/05/some-games-to-play/

A CHRO set are in production – see the work in progress here: https://mmitii.mattballantine.com/2018/10/24/working-out-loud-chro-priorities/

A limited edition print run of the cards is also available – you can order a sets below.

CIO Priorities Limited Edition Printed Set

A limited edition set of 50 CIO Priority cards, printed on high quality 350 gsm, gloss-laminated card, 84x55mm. Price includes VAT, postage and packaging.

£50.00

CMO Priorites Limited Edition Printed Set

A limited edition set of 50 CMO Priority cards, printed on high quality 350 gsm, gloss-laminated card, 84x55mm. Price includes VAT, postage and packaging.

£50.00

CIO/CMO Card Bundle

A limited edition set of 50 CIO Priority cards and 50 CMO Priority cards, printed on high quality 350 gsm, gloss-laminated card, 84x55mm. Price includes VAT, postage and packaging.

£80.00