Delivering new ideas is a cyclical process. Building skills and approaches that allow you to iterate is crucial for success.
Copy without shame
Great ideas come from copying other people, often badly. We’re not talking here about outright plagiarism, but instead imitation as the sincerest form of flattery.
Put tactility everywhere
When we can hold things in our hands, our relationship with them changes. Turning abstract ideas into tangible objects that we can move around and interact with opens up new possibilities. Whether it’s a pack of playing cards, PostIts on a whiteboard, Lego blocks or PlayDoh models, tactility will change how you see things and allow you to make new connections.
Scale transactions, foster interactions
Digital technology is great at allowing us to transact more things quickly. Valuable human interactions, however, don’t work like that. You can turn interactions into transactions to give them internet-scale, but you run risk of losing the magic.
Experiment, don’t fail
Fail is a loaded term. Sure, the technology startup kids implore you to fail fast and fail often, but how do you know if your failure will lead to success or simply the sack? Better to reframe things as being experiments to test hypotheses which either prove or disprove.
Minimise time to product
Organisations can spend years testing ideas without those ideas ever seeing the light of day. Digital tools in particular give us the opportunity to take an idea and make it a tangible thing that can be experimented on as early as possible. Make your ideas tangible, test them, and then find out if they are good or not.
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