With so many options open, a lack of ideas for a digital strategy may not be the problem you are facing. However, understanding what makes sense for your clients, customers or partners is the key to unlocking which approaches are going to provide the most value to you and your business.
Stamp’s Idea Acceleration Lab is a framework that takes a team through some key stages of thinking to be able to quickly identify tactics in the digital realm that will be deliverable and of benefit to you and your customers. Stamp can facilitate these workshops, or train your own people to plan and execute this high-performance approach.
1. insight (1-2 weeks leading up to stage 2)
Drawing on existing knowledge and insight held by the organisation on the mood of the customer, the personae of the customer, and interactions that already exist within and outside of the organisation, insight phase crystallizes how you currently communicate, and the reasons why you wish to make changes.
If required, additional insight can be gained from social media analysis provided by our partners Listen and Learn Research http://listenandlearnresearch.com/whatwedo
Outputs: clear “Why?” definitions; customer personae map; communication channel rich pictures (a visual representation of who talks to who, and how, internally and externally);
2. idea acceleration lab (1 or 2 days, depending on nature and scope of the project)
An highly interactive design process that enables you to empathetically design digital marketing strategies and tactics around the needs of your target customers.
- analogy benchmarking
- customer personae walkthroughs
- user story generation
- benefit dependency analysis
- planning and priority poker
Outputs: lifecycles for each key customer personae (what do they do, when do they do it?); action plan prioritised on customer need and benefit, complexity and cost;
Depending on your needs and the nature of the project, stamp can provide due diligence and counsel on selection of tactics, supplier selection, supplier management, benefit management and evaluation and iterative design.