The Market Insight Forum

Session one flipcharts are here.

Session two flipcharts are here.

Session three flipcharts are here.

And the account plan template I mentioned is here.

You can download recipe cards for the 3P model and for digital architecture. (And there are a bunch of other recipes at

I’ve written more about how I implemented the 3P model in an IT group here:

And there is a stack more about Digital Architecture here.

I did a presentation about how Porter’s Five Forces apply to the world of IT management that you can watch here.