The Market Insight Forum

Session one flipcharts are here.

Session two flipcharts are here.

Session three flipcharts are here.

And the account plan template I mentioned is here.

You can download recipe cards for the 3P model and for digital architecture. (And there are a bunch of other recipes at https://stamplondon.co.uk/recipes)

I’ve written more about how I implemented the 3P model in an IT group here:

http://mmitii.mattballantine.com/2010/06/30/managing-the-client-experience/

http://mmitii.mattballantine.com/2010/07/14/lowering-expectations/

And there is a stack more about Digital Architecture here.

I did a presentation about how Porter’s Five Forces apply to the world of IT management that you can watch here.

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