Podcasts have become a media phenomenon in the last few years. Their convenience of consumption means that people can listen in scenarios when reading or viewing just isn’t practical. According to OFCOM there are now over 6 million regular podcast listeners in the UK.
As well as being easy to consume, podcasts are very efficient and effective in production. They can be made to sound relatively professional at a fraction of the time and cost of video production. But there is also something more intimate about audio that means that people are more open in conversation in comparison to when they are confronted with a film crew. Distribution of the content is also inexpensive and easy.
We believe that the skills required to create podcasts can help people outside of comms teams to get better at researching and communicating within and outside of their organisations: introducing Podcast-Powered Projects.