from the archives: the challenges of measurement

Matt’s September 2012 presentation from Ignite Ballyhoo on the challenges of measurement:

http://www.youtube.com/watch?v=BsCtLZrUHvM

Published by ballantine70

Matt has spent the past two decades helping organisations to make sense of where technology, media, content and people collide. He is currently working for consultancy Equal Experts as an engagement manager. In 2013 he founded Stamp London. Previously he’s worked for Microsoft, Imagination, Reuters, housing provider RHP and the BBC amongst others.