the #socialCEO top ten trumps – 1 Simon Segars

01 Simon SegarsAnd so we get to the top spot of the top ten #socialCEOs (based our October 2013 report data). At number 1 is the (new) head of the chip maker ARM, Simon Segars.

Unlike his peer at number 2, Segars uses social networks to converse rather than to broadcast. Over 500 connections on LinkedIn, and a good follower/following balance on Twitter.

As probably the most important FTSE100 company in Silicon Valley, it’s probably not that surprising that Segars has such a mature social network presence – his predecessor, however, was a closed book in comparison.

ARM also have corporate Twitter and LinkedIn presence.

So that’s the top 10 for 2013. The next #socialCEO survey will be taking place in January, with the report available soon after. Alongside the results, the updated top ten, and analysis, we also have thoughts from some industry leaders outside of the FTSE100 who do use social networks, talking about how some of their disconnected peers might take advantage. You can sign up to get the report when it’s released here.

Catch up on the rest of the top ten.

the #socialCEO top ten trumps – 2 Angela Ahrendts

02 Angela AhrendtsWe are into the top two of the top ten #socialCEOs (based our October 2013 report data). At number 2 – and soon to be departing these shores – luxury fashion house Burberry’s Angela Ahrendts.

Putting Ahrendts in the second spot may be somewhat controversial. She alone held some 55% of all of the Twitter followship of the FTSE100 CEO community in October (and her own following has increased 50% since the announcement of her move to Apple). As a LinkedIn Influencer, she had 158,000 followers – now up to 195,000, which is nearly the daily print circulation of The Guardian newspaper. In terms of raw numbers, she’s far and away the most successfully exploiter of social media amongst her peers.

But it seems to be in a broadcast way – it’s social media, not social networks. the number of people she follows on Twitter, by way of example, increased by just 1 in the period between our summer and autumn surveys. And that’s way she fails to reach the top spot on this list.

She won’t be there at all on our next report in January – and her successor has no social network presence at all last time we looked. Whether Ahrendts will maintain her own activity when she transfers to the notoriously secretive Apple is a matter of great interest.

Burberry have corporate Twitter and LinkedIn presence.

Find out who’s number 1 tomorrow…

Catch up on the rest of the top ten so far.

the #socialCEO top ten trumps – 3 Sir Martin Sorrell

03 Martin SorrellContinuing our countdown of the top ten #socialCEOs (based our October 2013 report data) and at number 3 marketing behemoth WPP’s Sir Martin Sorrell.

Sorrell is one of only three FTSE100 CEOs who uses the LinkedIn service as a platform to publish content as an influencer (one is still to be announced in the top two, the other is Standard Chartered’s Peter Sands who didn’t quite make the top 10 because he doesn’t use Twitter).

The Martin Sorrell account on Twitter has an impressive 500+ followers despite never actually having been used (Sorrell has described Twitter somewhat disparagingly as a PR medium).

WPP have active at a corporate presence on both Twitter and LinkedIn, and then there is much other activity amongst the WPP group of companies too.

With a little bit of controversy, next week we reveal numbers 2 and 1. ..

Catch up on the rest of the top ten so far.

FTSE100 changes and the social network impact

ftselogoEvery three months FTSE (the people who co-ordinate the various stock exchange indices) review the constituent members of the FTSE100 and FTSE250 and then make changes based on the current market view. You can find out more about that process here.

Yesterday saw the December review announced. Here’s what we think that means from the #socialCEO perspective.

Departures

Chemical company Croda International manage corporate presence on both Twitter and LinkedIn, and CEO Steve Foots is one of the minority of senior CEOs who uses LinkedIn. He was kept out of the #socialCEO Top Ten on the basis that he doesn’t have a personal Twitter account. 

Mining group Vedanta also manage their presence across Twitter and Linkedin, but Chief Executive Mahendra Mehta has no social presence at all at a personal level.

Arrivals

Plant hire firm Ashtead Group is a stereotype of old school engineering – they just about manage a website, but have no corporate managed presence on either LinkedIn or Twitter. Unsurprisingly, neither does their CEO Geoff Drabble.

Newly floated Royal Mail Group do have extensive presence on Twitter, and also actively manage their corporate brand on LinkedIn. Canadian head Moya Greene, however, joins the worryingly long list of communications sector CEOs who have no social network engagement.

Conclusions

Whilst the market capitalisation of the FTSE100 might have grown as a result of these constituent changes, the replacement firms have actually made the boardrooms of the top UK companies slightly less social networked places. With Ashtead now entering the corporate limelight, they may well start to up their game at a corporate PR level – but we yet again sound concern at TMT-sector heads (along with those at Vodafone, ITV, Pearson, Reed Elsevier, Sage and Sky) not engaging with social networks in a work context.

stamp London’s quarterly #socialCEO Report is next published in January.  You can find October’s edition here, and to receive your copy direct by email, just complete this form.