The marketing agency world is in a state of extreme disruption. The rapid emergence of new digital channels, alongside the allied seismic changes in the media industry buffeted by the same tides of change, has resulted in a sector that struggles to be able to understand what it does in many areas any more, let alone understand how it might add value with new business models in the future.
Stamp is working with organisations across the spectrum of both agencies, their clients, and also their suppliers. To help make sense of the changes that are happening, we are developing the agency evolution framework. The first version is available to download here today.
We are using the framework as a way to help shape discussion and understanding of where they, or the agencies that they are working with, are at in terms of their evolution into the new world. Feedback on the framework is most welcomed – please drop us a line at info@stampLondon.co.uk