the #socialCEO top ten trumps – 8 Rakesh Kapoor

Posted byballantine70Posted in#socialCEO, points of view, words from stamp

08 Rakesh KapoorContinuing our countdown of the top ten #socialCEOs (based our October 2013 report data) at number 8 we find the main man at consumer goods company Reckitt Benckiser, Rakesh Kapoor.

Differentiating the bottom four of the top ten has been something of a challenge as there is little between them (and it’s mostly their companies’ social presence that gets them here anyway. The number of people Rakesh follows (as an indication of a two-way rather than just broadcast approach to social networks) is what puts him in ahead of Rupert Soames and Carolyn McCall. He’s not got a LinkedIn account for the thirteen thousand RB employees to connect with him, though.

Reckitt Benckiser have a reasonably mature social presence as a corporate, with Twitter and managed LinkedIn profiles.

Published by ballantine70

Matt has spent the past two decades helping organisations to make sense of where technology, media, content and people collide. He is currently working for consultancy Equal Experts as an engagement manager. In 2013 he founded Stamp London. Previously he’s worked for Microsoft, Imagination, Reuters, housing provider RHP and the BBC amongst others.