The marketing agency world is in a state of extreme disruption. The rapid emergence of new digital channels, alongside the allied seismic changes in the media industry buffeted by the same tides of change, has resulted in a sector that struggles to be able to understand what it does in many areas any more, letContinue reading “agency evolution”
Category Archives: points of view
#socialCEO report – October 2013
Angela Ahrendt’s departure from Burberry to Apple will see a 55% decrease in the total numbers of people following FTSE100 CEOs on Twitter. This is one of the starkest facts to come from the stamp #socialCEO report. Find out more insight into how these UK industry leaders are using (or ignoring) social network services inContinue reading “#socialCEO report – October 2013”
the FTSE100 twitterverse
We are currently working on the second edition of stamp’s review of social media usage amongst the CEOs of the FTSE100 (you can find the first review here). As part of that work, you can now access a Twitter list of all of the corporate accounts that 78 of the 100 currently operate – that’sContinue reading “the FTSE100 twitterverse”
social network broadcast personalities
We’re currently refreshing the FTSE100 CEO social media research that stamp London first published in the summer, and news this morning shows how quickly such research can date. The poster child of social media usage amongst the top ranks of big companies, Angela Ahrendts, has announced that she will be shortly heading back to theContinue reading “social network broadcast personalities”
The problem for social media marketing #SMWLDN
This week I’ve spent much of my time attending events as part of Social Media Week London. There has been insight, there have been poorly camouflaged product pitches, and there had been a lot of beyond-parody waffle. Coming out of the experience it strikes me that there are a few fundamental challenges facing the socialContinue reading “The problem for social media marketing #SMWLDN”
the home of PlayCards 